A is for Azure: A New Icon for the World’s Computer

ABOUT THIS PROJECT

In April of 2021, my studio partnered with the Azure platform design team (also known as the Cloud Design Studio) to create a piece not just celebrating the new Azure icon, but also setting a tone of what the promise of something as epic as the world’s computer could mean. We wrote, directed, handled production, budget, and agency engagement along with the odds and ends of what it takes to make an extremely conceptual piece in a large company.

Description

Our new Azure icon is a refreshed representative of the Azure ideal: Invent with purpose. We’ve updated it in the modern spirit of the Microsoft Fluent design system, so it feels like a natural part of the Microsoft family. It embodies the qualities we want Azure to stand for: Innovative, modern, and familiar. A modern icon for the World’s Computer.

Credits:

C+AI Narratives:
Josh Keckley (Studio Director, Executive Producer, Writer), Otto Arsenault (Creative Director, Writer), Ben Erickson (Motion Consultant, Writer), Cassandra Rodriguez (Co-Writer), Nick Junke (Producer), Sofia Rybin (Producer)

RISE NYC:
Andre Holzmeister, Andre Poli, Etienne Du Jardin, Flavio Montiel, Flavio Vidigal, Matheus Nobre, Pedro Vidigal

Azure A Team Contributors:
Joe Hallock (Studio Director, Primary Client), Doug Kim, Jason Kilpatrick, Jennifer Han, Julien Tauban, Matthieu James (Icon designer), Pallavi Damera, Sang In Lee, Steph Battershell